Title: Head - Strategic Branding & Communications
Colombo 3, Western Province, Sri Lanka
About Brandix
Driven by curiosity, Brandix is a digital-first company that addresses unmet needs by manufacturing inspired apparel solutions, delivered by inspired people. Our 50-year history is built on life-long relationships with global partners who share our purpose: inspiring a future that drives prosperity for everyone.
Key purpose of the Job
Lead the strategic positioning of Brandix across internal and external audiences. Drive an integrated Brand and Communications strategy that builds reputation, inspires employees, and supports business growth. Ensure all communication—from factory floor to customer boardroom—reflects one consistent Brandix voice.
Key Responsibilities:
- Strategy & Leadership:
Execute a unified Brand and Communications strategy aligned with the organization’s strategy, vision and key priorities.
Translate Brandix’s purpose, Maxims, Employee Value Proposition (EVP), and Customer Value Proposition (CVP) into clear narratives for employees, customers, and other stakeholders.
Manage the function’s budget, KPIs, and partnerships for efficiency and impact.
- Internal Communications – Shape the internal communication narrative to drive our Employee Value Proposition (EVP) and build engagement/
- External Communications – Safeguard and enhance Brandix’s reputation through social media, public relations and thought leadership
- Brand & Content – Oversee creation of brand assets that drive compelling storytelling through video, design, and copy.
- Growth Marketing & Insights – Lead Market Intelligence to deliver insights for brand, customer, and commercial strategy, integrating data-driven insights into campaigns.
- PMO, Analytics & Operations – Oversee project intake, prioritization, and delivery; maintain performance dashboards and measure effectiveness.
Education
Experience
Competencies
This is an Equal Opportunity Company